The image I chose is of Daniel Radcliffe and everyone knows him from his role in Harry potter. I chose this image because just like women being portrayed as objects of sexual desire in advertisements, many men are also depicted in this shallow and un realistic way in which I feel affects women.
In this image, Daniel is shirtless and bearing a chiseled chest. He is seductively holding items in his hand and not looking at the camera. There is also mist that is behind him in the picture. All of these things contribute to the sultry tone that this image is displaying. In real life, Daniel wouldn’t be standing shirtless, with fog in the background, and seductively gazing off. All of these things are what create the seductive tone of the picture. Ideal beauty standards are ageist, heterosexualist, and racist (Kirk and Okazawa-Ray 208). This is very much true for women, but also for men. Daniel Radcliffe is a young, good looking, heterosexual, white male. He falls into all the categories in which advertisers use when looking for their models. This ad relates to women’s bodies on a macro level because women see these men used for ads and feel pressure not only from the thin female models, but also to attract the “perfect” male depicted in ads such as this one. Media representations and ads overwhelm girls with an ideal of beauty that is: thin, tall, young, lean white, well-groomed hair and flawless skin (Kirk and Okazawa 208). Media representations and ads of men include much of the same things: Heterosexual, white, well-groomed. Women see the ads featruing attractive men with good looking women and assume that the only way they stand a chance with someone that is as good looking as Daniel Radcliffe is by losing weight and conforming to what they think he would want, or what the female models posing with them look like. This ad is used to promote Daniel’s new play, and I definitely think him wearing no shirt along with his seductive stare and posture are strategic ventures made to gain hype for the play.
Kirk, Gwyn, and Margo Okazawa-Rey. Women's Lives Multicultural Perspectives 5th
Ed. NY: McGraw Hill, 2010. Print.
